Quantitative research is about measuring and representing numbers to a market – size, share, penetration, and growth rates.

We help clients to measure attitudes, satisfaction, commitment and a range of other useful market data which is tracked over time and used to generate insights as part of a wider business planning and business strategy process through various methodologies:


One of the services rendered under quantitative methods is Computer Assisted Telephone Interviewing (CATI). Epitome uses the latest and most sophisticated software and systems for the purpose and it meets expectations with all Modern Technologies went down by IT experts viz. Prescient, Automatic Dialing, Remote Barge – In and Call Recording (on location).


Computer-assisted web interviewing (CAWI) is a surveying technique in which the respondent fills up the online questionnaire provided on a website through Internet. The questionnaires are programmed or scripted for developing web interviews. At Epitome the customization is also taken care, so that the flow of the questionnaire can be controlled on the basis of answers provided, or may be on the basis of some information known about the participant.


Epitome has a team of expert and trained interviewers capable of conducting face-to-face interviews in multiple languages. Our team of field executives/interviewers is trained thoroughly and complies with well-defined protocols, along with a thorough understanding and knowledge of the study under consideration.


In Computer-assisted personal interviewing (CAPI), an interviewer uses hand-held devices like a tablet computer or laptop to administer the survey. The time and resources that would have otherwise been invested on manual data entry are eliminated, since data captured on CAPI is sent directly on to the server. Also, the errors emanating from human intervention at the data entry stage are taken care of well with services at Epitome.

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